Captivate Your Listeners: Use Focus Words to Let Ideas “Land”

Would you like your business listeners to feel compelled to listen to you?  Would you like them to hang onto every word you say?

Here is a tip I learned from one of my acting teachers, the late Mira Rostova, who was also coach to the great film actor Montgomery Clift.  This will help you become a more compelling speaker and is Part 2 of my Series called Engage Your Listeners by Allowing Your Ideas to Land When you Speak. 

One of the most common mistakes speakers make is to stress too many words within one spoken idea.  Speakers who do this are usually attempting to be clear, but the result is often a delivery that sounds unfocused or pedantic; it can even sound condescending.

While every word that you speak “counts” and should be understood by the listener, take time to consider WHICH  of your words should receive focus.  The more words you stress within one phrase or sentence, the more you lose focus and clarity.  Mira Rostova used to say, “go for the point; go for the point!”

To prepare for any business presentation, include the following three strategies:

  • Review your notes and identify the focus words of each complete thought.  Be very discriminating as you choose your focus words.   Find creative ways to add depth and an interesting perspective to your ideas by choosing to placing stress in unexpected moments.  This will add an element of surprise in your delivery and will help you engage your listeners.
  • Underline the focus words of each complete thought.  Then, internalize your content; don’t memorize it.
  • As you rehearse aloud, stress only the focus words of each complete thought.  Keep those focus words at the forefront of your mind, and pursue them energetically as you speak.

Rehearsing this way will drive your ideas with power.  And the paradox is this:  when you become more selective about which words to stress, you’ll help your listeners hang on to every word you speak!

 

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