Doing Business Remotely: Now You’re On TV, So Look & Sound Like a Leader!

With your move from in-person business meetings to on-camera platforms, your adjustment is similar to the adjustment that Broadway actors make when moving from stage work to working on camera for TV and film: how to be convincing in a very different medium.

You know, for example, that every actor and spokesperson on a TV commercial has to project the qualities that are needed to sell ideas, products, and services through a television screen. And these are the same qualities that YOU need to project during your on-camera platforms during this time of business disruption.

Now, as a business leader, you’re on TV! So you need to LOOK the part and SOUND the part.

During this time of business disruption and working remotely, one of the most critical factors for successful leadership is the use of emotional intelligence. On-camera meetings require much more EQ than IQ. And that means projecting qualities that Increase Trust On Camera: confidence, clarity, candor, empathy, and openness.

You probably excel at projecting these qualities in person, but how do you project these qualities when people are looking at your image on a computer screen or mobile device?

Now, more than ever, business leaders need to remember what actors have known for decades: the camera never lies! It picks up every subtle nuance of your being.

It’s important to understand that working on camera is an unnatural experience for two reasons: (1) It’s a small medium, visually; highly focused and concentrated, and (2) It robs us of the advantage of human, kinetic energy that’s so important during in-person communication.

On camera, we need to compensate for the fact that we’ve lost the KINETIC factor.

As a business leader, you’ll want to do everything possible to help your viewers feel your personal, positive, and compelling energy — while they’re looking at you on a small screen!

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