With your move from in-person business meetings to on-camera platforms, your adjustment is similar to the adjustment that Broadway actors make when moving from stage work to working on camera for TV and film: how to be convincing in a very different medium.

You know, for example, that every actor and spokesperson on a TV commercial has to project the qualities that are needed to sell ideas, products, and services through a television screen. And these are the same qualities that YOU need to project during your on-camera platforms during this time of business disruption.

Now, as a business leader, you’re on TV! So you need to LOOK the part and SOUND the part.

During this time of business disruption and working remotely, one of the most critical factors for successful leadership is the use of emotional intelligence. On-camera meetings require much more EQ than IQ. And that means projecting qualities that Increase Trust On Camera: confidence, clarity, candor, empathy, and openness.

You probably excel at projecting these qualities in person, but how do you project these qualities when people are looking at your image on a computer screen or mobile device?

Now, more than ever, business leaders need to remember what actors have known for decades: the camera never lies! It picks up every subtle nuance of your being.

It’s important to understand that working on camera is an unnatural experience for two reasons: (1) It’s a small medium, visually; highly focused and concentrated, and (2) It robs us of the advantage of human, kinetic energy that’s so important during in-person communication.

On camera, we need to compensate for the fact that we’ve lost the KINETIC factor.

As a business leader, you’ll want to do everything possible to help your viewers feel your personal, positive, and compelling energy — while they’re looking at you on a small screen!

As a business speaker, would you like to learn how to use your voice, to keep your listeners riveted to your message?

Like a good actor, you can use your voice and the power of the surprising pause to command attention and add depth to your business message.  You may be interested to know that the great Shakespearian actor, Sir John Gielgud, said that the pauses are the most important moments of a speech!

Pausing at meaningful and unpredictable moments will enhance your speaking power in three ways:

1
It will create variety in your delivery:  A moment of unexpected silence provides the greatest contrast to a stream of words.
2
It will create suspense:  It teases your listeners for just a moment, making them want to hear more.
3.
It will enhance listener understanding:  A surprising pause, filled with meaning, allows your listeners to observe a difference quality in you and highlights the subtle nuances of meaning within your message.

Watch this video to see and hear my demonstration:

Right now, I’m going to speak an excerpt from a play called Other People’s Money by Jerry Sterner.  The dialogue is spoken by a character who is a CEO of a company.  As I speak,  I’m going to pause in spots that are logical and fairly predictable.  Here I go:

“One day, / when the dollar is weaker or the yen stronger, / or when we finally begin to rebuild the roads, the bridges, the infrastructure of our country, / demand will skyrocket.”

Now, a more interesting and more engaging choice would be to pause in spots that are less predictable; like this:

“One day, / when the dollar/is weaker / or the yen / stronger, / or when we finally begin to rebuild the roads, the bridges, the infrastructure of our country, / demand / will skyrocket.”

Isn’t that more interesting?

As you rehearse and deliver any business talk, take some meaningful pauses at less predictable moments.   Use the power of the surprising pause, and make your delivery truly compelling.