Posts Tagged ‘elevator speech’

Show Prospects That You’ll Be a True Business Partner by Listening Actively

Monday, March 28th, 2016

Would you like your clients and prospects to believe that you will be a true business partner for them?  You can help make this happen by sharpening your active listening skills.  Active listening helps you project a spirit of good will and project your most positive, professional image.

Very often, it’s wise to listen as your conversation partners express themselves fully, before you present your own thoughts, opinions, and perceptions. People are more likely to agree when they feel that they themselves have been heard!

Here are three steps that will help you listen actively:

Step 1:  Blend
Blending is any behavior that helps reduce the differences between you and your conversation partners. The goal is to increase rapport.  As we speak, listeners are often subconsciously wondering “Are you with me, or against me?” — so building rapport is very important.  Blending will help you do it.  This means that you will mirror – and not mimic – your conversation partner’s tone, pacing, volume, facial expressions and posture.  Give receptive signals: “Oh, yes, I see, I understand”, and use a lot of head nodding.

Step 2: Backtrack
The goal of backtracking is to show that you are listening and want to understand. When you backtrack, you repeat verbatim your conversation partner’s words.  It is important not to paraphrase; use the exact words. This is particularly useful during business conversations on the phone.

Step 3: Clarify
Ask clarifying questions.  Your goal is to gather as much information as possible and delay giving your own responses. Clarifying questions begin with the words “why”, “how”, and “tell me about…” There are three main benefits to backtracking: it shows that you are patient and supportive, it helps an unreasonable conversation partner behave more reasonably, and it helps reveal any hidden agendas that your conversation partners may have.

These three steps for active listening will help you project a spirit of good will and caring.  Next time, I will share the final two steps to help you listen actively and make it easier for your clients and prospects to believe that you’ll be a true business partner for them!

Build Listener Belief by Creating Acting Objectives

Wednesday, August 5th, 2015

You can build your credibility by building listener belief in the way that actors do:  Create and pursue acting objectives.  An acting objective is an action that lies underneath the words you speak; and ACTION that you take toward your listeners as you speak.  It is a specific, active verb; it expresses what you want to do to your listeners; what you want to make them feel or do.

Choose objectives that are personally appealing and  for you to pursue, so that you’ll be motivated and project energy.   There are three ingredients for an effective acting objective. Each objective should have the following qualities.  It should be

  1. a specific, active verb, Directed toward the listener
  2. personal and appropriate to the spoken message and the listener’s situation.
  3. truthful  (not necessarily actual, but  believable) 

Pursuing an objective gives you energy and focus as you speak, because it is a powerful action to take toward your listeners; a powerful action that lies underneath the words.  Listeners pay a lot of attention to the actions underneath the words you speak.

Here are some power verbs that might be useful at acting objectives (think, “I wish to __ my listeners”):  welcome them; stir their pride; impress them; honor them; warn them; make them laugh, etc.

Keep your acting objectives private; they should be your secrets.  The longer you keep a secret, the more power it holds for you.  You want your objective to have power of you; to have power to affect your delivery.  Keeping your acting objectives private will strengthen your motivation to speak and galvanize the commitment and passion in your voice and your gestures.

Actors write their acting objectives in the margin of the script, right next to the dialogue. Identifying power verbs as your acting objectives for each beat of your presentation will help you organize your ideas, internalize your message, and prepare you for the next step:  pursuing your acting objectives, as if you life depended on it!

Use Vocal Variety and Attire to Engage

Wednesday, September 3rd, 2014

I recently played the role of Amanda Wingfield in the play, “The Glass Menagerie” and was reminded that so much of the rehearsal process for a play should be used by business people who want to make a dynamic impact when they speak.  Here are two tips that can help enhance your credibility during business meetings, presentations, sales calls, and more.

Engage With Vocal Variety:
Our director was confident that we actors would have no problem making ourselves heard by audience members in the last row of the theater.  Knowing that there were some intimate, “lower volume” scenes in the play, she took the extra precaution of planting an assistant at various spots in the last row to listen, so that we actors could be told of any moments when we could not be heard adequately.  Business speakers/presenters who are not using a microphone can benefit from a similar strategy, to help you use a range of vocal dynamics (sound volume) to engage your listeners.  Do the following:  Arrive at your speaking venue/meeting room early; arrange to have someone listen as you speak parts of your talk, and be sure to speak any sections where you will choose to use a lower volume than usual (perhaps for dramatic effect).  Use your sound assistant’s feedback to guide you on your volume levels, so that you can use a range of vocal dynamics with the confidence that you will always be heard.  This range of dynamics is key to listener engagement.

Feel and Look Like Your Message:
As we rehearsed “The Glass Menagerie”, I naturally wanted to immerse myself in the character and the setting as quickly and thoroughly as possible.  One way that I do this when rehearsing a play is to wear rehearsal clothes that give me the same (or similar) feeling as the costume(s) in performance will.  This helps me feel/appear to be “one” with the character, so that the audience will perceive no difference between “Maria” and (in the case of this particular play) “Amanda”.  As a business speaker/presenter, your rehearsal process can help you become “one” with your content, so that every nuance of your delivery will project and support one, seamless message.  Try the following as you rehearse.  Consider the nature of your message, who your listeners are, and how they dress.  Allow this information to help you plan what you will wear.  When rehearsing, wear those clothes or even just one or two pieces from that outfit (shoes, blouses, and jackets are particularly useful for giving you the right feeling).  Become conscious of the way your clothing affects your feelings about yourself and your demeanor, and make any necessary adjustments in clothing.  This will help you feel and project the image you desire.

Use these strategies from the theater, and watch your prospects, clients, and other business listeners become increasingly engaged when you speak!

Speaking of Networking: Give Before You Get

Tuesday, July 15th, 2014

How often have you been to a networking event where attendees are talking at other people — talking only about themselves and trying to cram into the conversation as much as they can about their own business, achievements, and successes, etc?

Not only is this unpleasant for the listener, but it is actually counter-productive.

Why are you at the networking event?  To get business?  Make a sale?  Well, not really.  Your goal at networking events should be to begin conversations that lead to relationships.  If that does not happen, there will be no sales.  Period!  Because people buy from people they like.

The most important thing is to let the other person do the talking,  and to listen carefully for ways to help that person achieve his or her goals.   This may sound counter-intuitive, but it is the key to the entire process.  Your goal in networking should be to give before you get.  Giving before you get makes it much more likely that the other person will want to talk with you further (and that’s the best hope for business in the future).  Giving may include

  • Introductions
  • Business or personal suggestions
  • Information
  • Invitations
  • Volunteering to help with a civic organization or charity the other party feels strongly about or
  • A piece of free counsel on a subject of interest to your conversation partner

So, as you network, focus on building relationships:

  1. First: Ask questions to find out as much as possible about the other person.
  2. Take time to listen to your conversation partners.
  3. Offer something useful to each person you talk with.

Follow these steps, and you will be on your way to conversations that begin to build relationships that lead to sales.

 

 

Rehearse Your Elevator Speech, Part 2; Additional Guidelines for the “Endowment” Technique

Sunday, February 2nd, 2014

Today, I’ll share more about how you can project spontaneity and authenticity in your elevator speech by rehearsing with the actor’s technique called “Endowment”.  Here is a summary of the steps:

Step 1:  Choose a person from your real life in who has qualities that help you feel liked, trusted, and respected when you speak with him or her.  Step 2:  Choose a spot to place your focus, and imagine your business listener, right there in front of you.   Step 3:  Endow your imaginary listener with these same qualities that help you feel liked, trusted, and respected.  As you say your elevator speech aloud, speak AS IF you were in conversation with the person from your life. 

Here are some additional guidelines for the Endowment process.

1.  It’s very important to be flooded with positive feelings as you rehearse this, so choosing the “right” person to feed your imagination is key.  Experiment with the technique of Endowment by imagining various people from your life, in order to discover which one person most effectively triggers your expression of warmth and relaxation when you are speaking.

2.  Never tell anyone the identity of the person you have chosen to “use” for this process.  Keeping it a secret will increase the power that the Endowment technique will have on your demeanor and delivery.  

3.  The technique of endowment may be challenging at first, so rehearse aloud as often as possible.  Over time, rehearsal of the endowment process will help you focus your mind in a very useful way.  It will help you create an emotional environment for yourself:   to project authenticity and spontaneity when you’re networking and meeting with prospects and clients.

Using the Endowment technique has a secondary benefitit will keep your mind so focused on the task at hand, that you’ll have very little emotional availability to be nervous or self-conscious.

This is a way to use rehearsal strategically:  it will prepare your for a spontaneous and authentic presentation of yourself and your business message.