With your move from in-person business meetings to on-camera platforms, your adjustment is similar to the adjustment that Broadway actors make when moving from stage work to working on camera for TV and film: how to be convincing in a very different medium.

You know, for example, that every actor and spokesperson on a TV commercial has to project the qualities that are needed to sell ideas, products, and services through a television screen. And these are the same qualities that YOU need to project during your on-camera platforms during this time of business disruption.

Now, as a business leader, you’re on TV! So you need to LOOK the part and SOUND the part.

During this time of business disruption and working remotely, one of the most critical factors for successful leadership is the use of emotional intelligence. On-camera meetings require much more EQ than IQ. And that means projecting qualities that Increase Trust On Camera: confidence, clarity, candor, empathy, and openness.

You probably excel at projecting these qualities in person, but how do you project these qualities when people are looking at your image on a computer screen or mobile device?

Now, more than ever, business leaders need to remember what actors have known for decades: the camera never lies! It picks up every subtle nuance of your being.

It’s important to understand that working on camera is an unnatural experience for two reasons: (1) It’s a small medium, visually; highly focused and concentrated, and (2) It robs us of the advantage of human, kinetic energy that’s so important during in-person communication.

On camera, we need to compensate for the fact that we’ve lost the KINETIC factor.

As a business leader, you’ll want to do everything possible to help your viewers feel your personal, positive, and compelling energy — while they’re looking at you on a small screen!

Would you like to grab your business audience’s attention and keep them riveted to your presentations?  Do what actors do:  take stage!  Inhabit the space with a “do or die” purpose and an attitude of complete belonging.

Your physical demeanor speaks volumes about you, and your business audience is sizing you up before you even say a word.  Here are three basic strategies, to make your physical demeanor enhance your presence:

• Whether you’re seated or standing, begin speaking with both feet planted firmly on the ground.  Imagine that your legs are tree trunks and your feet are roots extending deep into the ground.  This initial grounding helps you claim the space as your own and helps give weight to your subsequent movements.  It helps you project confidence and authority.
• If you’re standing, stand away from furniture and resist any temptation to lean for support.  If someone offers you a podium, politely decline it, if you can.  Whenever possible, you want to eliminate any physical barriers that could come between you and your audience.  If you must use a podium, stand tall and don’t lean on it!
• Whenever possible, give any handouts you may have after your presentation has ended, not before or during the presentation.  When you give people material to read during your talk, you are inviting them to focus on a piece of paper and inviting them to ignore you.  Giving your audience material to read also suggests the idea that they could just as effectively have read your content, and that they didn’t need to come hear you live and in person!

When you apply these strategies, you’ll be well on your way to taking stage; you will make your physical demeanor enhance your presence, and you will get buy-in faster.

Does your elevator speech project your interest in your prospects and their needs?  Or does it project your interest in yourself?

During networking situations, your conversation partners may be wondering “What’s in this for me?”  Here are three basic steps to help you focus on what your prospects care about most – which should become what you care about most!

Step 1:

Identify the benefits that your products and services have for your listeners and their organizations.  It’s all about the benefits:

1. Increasing profits
2. Improving productivity
3. Reducing the cost of doing business
4. Enhancing their competitive edge

Mention the benefits that are of greatest interest to your listeners at that moment.

Step 2:

Edit your content to be as concise as possible – 30 seconds is a good length.  One way to hook listeners is to identify a problem that you can solve: a problem that makes them think,  “I have that problem, too, and I really want a solution!”

Step 3:

Use phrases that help you sound authentic and conversational:  language that is “mouth and ear friendly”:   easy for you to speak and easy for your listeners to hear and repeat.  Your elevator speech should be memorable.

To summarize:

1. Focus on the benefits that your listeners care about most
2. Mention a problem that you can solve: one that they want solved!
3. Make it conversational, brief, and easy for listeners to repeat

Create an elevator speech that demonstrates your ability to address the needs of your prospects, and they will be interested!

During business conversations and presentations, would you like to reduce your filler words, to sound more authoritative and get buy-in faster?  You can do it with a technique that actors use when they are preparing to speak extemporaneously.

You already know that filler words (um, uh, so, well, like, you know) rarely add meaning and are usually just a distraction for your listeners.  And that they jeapardize your ability to project confidence and commitment.  Reducing your use of fillers will help you enhance your credibility and your leadership presence.  Borrow this practice technique that actors use:

Set a timer for increasing time periods of time, two or three minutes to start, and record yourself as you speak in extended sentences on a topic of your choice.  Choose a business topic that you know well, something you enjoy speaking about (but not your elevator speech or a sales pitch).

As you speak into the recorder, imagine that each word that comes from your mouth is connected to the next one, which is connected to the next one, and so on:  the way pearls are connected on a string of pearls.  When you feel the urge to use a filler

• Stop yourself
• Pause
• Say the filler silently to yourself

When the timer rings, play back the recording and notice your fillers.  Then repeat the exercise, with new topics of your choice.

As you become comfortable with this exercise, increase the setting on the timer, perhaps starting at five or seven minutes.  Then, continue the practice until you can speak extemporaneously on new topics of your choice for fifteen or twenty minutes straight, without the use of fillers.

I guarantee:  when you practice this on a regular basis, you will find that, over time, you are decreasing the number of fillers that you use.  You will sound more confident and more authoritative.  And you’ll increase your ability to influence!

Have you ever made a mistake during a business meeting or conversation: a big mistake that was obvious to everyone?  You don’t have to lose face in situations like these.  Here is a tip that will help you save face.

At one point or another, in your professional life, you may at one time or another, have dropped the balls. You said the most inappropriate thing or your spoken mistake that everyone noticed was a serious one.  These situations present two choices for you.  You can

1:   Pretend that it didn’t happen:  this is never advisable when you are sure that everyone noticed your mistake!

2:   Accept that you dropped the balls and demonstrate humility.

Humility might be an instant and sincere apology. It might be self-deprecating humor.  It might be that you allow others to see you try with your heart and soul to correctly your mistake and maybe even fail to correct it!  Humility means that we accept our right relationship with nature and allow people to see our human-ness.  Because human beings make mistakes and are sometimes wrong — and most everyone we do business with can identify with that.

Humility is a very importance ingredient in successful business speaking.  It’s not a weakness.  It’s actually strategic.  It’s a quality that makes us approachable, more likeable, and more attractive to do business with.

Do your prospects believe that you will be a true business partner for them? To help you achieve this goal, I shared with you in my last video the first three steps of active listening. Today, I’ll share the final 2 steps.

I shared Step 1 for active listening: Blend; Step 2: Backtrack; and Step 3: Clarify.

Now, here are the final two steps:

Step 4: Summarize
Here, your goal is to show that you have listened and understood. Paraphrase what your partners have just said. Say something like, “So, if I understand you correctly…xyz. Paraphrase their meaning as accurately and concisely as you can.

Step 5: Confirm
Here, your objective is to be sure that your conversation partner feels satisfied. Ask: “Do you feel understood? Is there anything else?”

When you use the five steps of active listening (Blending, Backtracking, Clarifying, Summarizing and Confirming), you’ll be better able to convince your prospects that you’ll be a true business partner for them.

That’s a strategy for building relationships and generating business.

When you’re in the middle of a challenging business conversation, and you’re certain that your tone of voice has been “above reproach”, what else can you do to increase harmony?

I recently talked with you about the importance of monitoring your tone of voice to increase harmony in challenging conversations.  Here are three more strategies to help guarantee your success: 

#1: Give positive reinforcement.

We often need to continue having business conversations with people whom we have already experienced to be difficult.  Be on the lookout for their positive behavior, and acknowledge it verbally.  Whenever you witness behavior that you would like to see repeated, you can say something like, “That’s one of the things I admire about you:  your ability to ___”.    Identify the positive behavior; praise it. 

#2:  Interrupt people tactfully when they are shouting, dominating a conversation or meeting, or complaining with increasing negativity. 

Calmly repeat the person’s name over and over again.  When the person stops speaking, state or restate your own intention in the conversation. 

#3:  Respond to criticism strategically.

Thank people when they criticize you.  When we defend ourselves, it often  appears to be an admission of guilt.  Instead, you can say something like,  “Thank you for telling me how you feel”, or “Thank you for being honest”, or just “Thank you.”   “Thank you” is a complete sentence! 

When you monitor your communication in these three ways, you’ll help bring out the best in people, increase harmony, and set the stage for greater success in challenging business conversations.

Here is a strategy that will help you deepen trust and rapport with your business conversation partners:  acknowledge positive intent.

Positive intent is the good purpose meant to be served by any communication or behavior.  Always look for positive intent within others; give people the benefit of the doubt in situations that are difficult or have not turned out well, and especially when your conversation partners have caused a problem.

Take the following three steps:

• Look for things to thank people for.
• Verbally express appreciation for things that people have done well.
• Acknowledge any information that people may have lacked, and promise to keep them better informed in the future, even if it’s not your job to do so.

Then say:  “Thank you for (xyz)”.   This is the point when you will mention the person’s positive intent.  For example, if a person has been excessive in some way or overly-detailed, or has made errors, you might first say something like, “Thank you for your attention to detail.”

In some situations, unfortunately, it may be challenging to identify someone’s positive intent!  If you truly cannot identify positive intent, make something up that is plausible.  When you mention a positive intent that is plausible, it’s very unlikely that your conversation partners will deny that this was their intent.  Most people want to be seen in the best light and appreciate the opportunity to save face.

In the moment when you’re identifying positive intent, blend.  Blending is any communication or behavior that minimizes the differences between you and another person.  This means that you will mirror (and not mimic) your conversation partner’s tone, tempo, volume, energy level, and body language.  Give receptive signals, such as “oh, yes, I see, I understand, etc., and use lots of head nodding.

Verbally acknowledging positive intent will help you build trust and rapport and increase your success in business conversations.

In my last few blogs, I have described the value of applying acting objectives when you prepare to speak for business.  Here are some additional benefits that you will experience when you use this technique.  Pursuing acting objectives

#1:  gives you laser-beam focus and simplifies the process, because it gives you just one thing to think about: what you are doing with your words as you speak

#2:  galvanizes your energy toward your listeners; it’s the quickest and most powerful way to project energy, commitment, passion, and poise.

#3:  provides a completely organic way to make your voice and physical demeanor support your content.  It turns your voice, body language, and content into one seamless, unified message.

When you are speaking in business conversation or making a presentation, this gives you maximum power and delivers to your listeners maximum impact.

Whenever you speak/present in business, it’s very important to keep your focus on your listeners:  on what you ultimately want them to feel or do.   Nervousness (which is a focus on self) and a preoccupation with word choice or how you are coming across can jeopardize your power to influence.

Listeners care about one thing: “What’s in this for me?”  This is why speakers must always project a “you focus” and why rehearsing in front of a mirror is so dangerous:  it trains you to focus on yourself and on how you look (which is often detected by the audience and can project either arrogance or anxiety).

In my blogs, I have presented a theater technique that helps business speakers focus the mind on listeners; the technique is the pursuit of what actors call “acting objectives”.  “Acting objectives” are separate from the types of objectives that should be obvious from your content and which you might even articulate to your listeners.  Instead, “acting objectives”  have one purpose:  they are designed to propel your energy toward your listeners and project a “you focus”. 

Once you have chosen powerful acting objectives for each “beat” (see my previous blog about “beats”), keep your acting objectives private:  they should be your secrets. Have you ever noticed that your secrets hold great power for you?  For speakers, this is helpful; we want our acting objectives to hold power over our demeanor; we want them to give us an audience-focused delivery style.

Rehearse the way actors do:  rehearse aloud, rehearse often, and rehearse at top energy.  As you speak the words of each beat, focus on the underlying acting objective.  Your energy and commitment in this pursuit are key.  As you speak the words of each beat

• Focus on the acting objective (what you want the listeners to do or feel), rather than on the exact words you are speaking
• Keep the acting objective at the forefront of your mind
• Pursue the acting objective with complete commitment:  as if your life depended on it

Finally, always be sure that your demeanor communicates, “My message is important for you, so I love being here with you.”

Pursue “acting objectives” to focus your mind where it belongs:  on your business listeners — to engage them fully and increase your power to influence.